The Senior Marketing Planner, APAC will be responsible for developing and implementing a marketing strategy for all ISC2 audiences, to align with the overall GTM plan to achieve our strategic goals and targets in the Asia-Pacific Region.
Responsibilities
- Leads the development and execution of APAC marketing strategy and plan for all ISC2’s certification, training and professional development products | - Partner with the APAC sales team, to both create a marketing strategy for driving awareness and leads per sub-region in the APAC region. Serves as the marketing Subject Matter Expert in APAC to stakeholders outside the team | - Proactively executes multiple, often concurrent, integrated strategic marketing campaigns and projects in support of business goals in the region, reprioritising where needed. These will include, but are not limited to, lead generation, lead nurturing/scoring, engagement, progression, membership growth, training revenue, product promotion and member retention | - Collaborate with the wider marketing team on acquisition, progression and member engagement and retention strategies which will impact the APAC region, localising and enhancing where needed | - Tracks overall effectiveness of marketing programs, demonstrating ROI and recommending tweaks or adjustments to improve results based on intuition, experience and data. Owns and is responsible for the implementation of assigned projects, including but not limited to, media strategy and planning, budgetary recommendations, creative requests, email automation strategies, execution, performance benchmarks and overall project deadlines | - Develops and manages stakeholder relationships and expectations, including sales team and channel partners, to ensure timely completion of projects | - Miscellaneous duties as assigned, including attending trade shows |
Based in Tokyo, you will be responsible to drive Japan revenue sales across all ISC2 products: certification education, exams and webinar sponsorships. In your capacity as Account Executive, Japan you will work with the APAC Associate Director of Business Development, to manage and grow business relationships with large enterprises, local government agencies and channel partners.
Responsibilities
- Meet and exceed annual revenue target | - Develop and execute a country strategy focused on enterprise and strategic accounts in Japan. | - Work with Channel Partners to build in-country presence and drive revenue growth. | - Engage with key stakeholders in market to position ISC2 as a credible partner in workforce development initiatives. | - Identify and develop new accounts while growing engagement and business from existing accounts. | - Work with internal teams from marketing, sales operations and customer experience teams to drive customer adoption and satisfaction. | - Using Salesforce CRM, maintain a pipeline of sales opportunities and move them through the sales funnel at sufficient size in number and value to meet your quarterly and annual quotas | - Prepare and deliver weekly, monthly and quarterly progress reports | - Collaborate with sales teams across the organization to support and grow key global accounts. | - Support ISC2 presence at industry events | - Demonstrate commitment to valuing diversity and contributing to an inclusive working and learning environment | - Perform other duties and special projects as assigned |
The Senior Marketing Planner, APAC will be responsible for developing and implementing a marketing strategy for all ISC2 audiences, to align with the overall GTM plan to achieve our strategic goals and targets in the Asia-Pacific Region.
Responsibilities
- Leads the development and execution of APAC marketing strategy and plan for all ISC2’s certification, training and professional development products | - Partner with the APAC sales team, to both create a marketing strategy for driving awareness and leads per sub-region in the APAC region. Serves as the marketing Subject Matter Expert in APAC to stakeholders outside the team | - Proactively executes multiple, often concurrent, integrated strategic marketing campaigns and projects in support of business goals in the region, reprioritising where needed. These will include, but are not limited to, lead generation, lead nurturing/scoring, engagement, progression, membership growth, training revenue, product promotion and member retention | - Collaborate with the wider marketing team on acquisition, progression and member engagement and retention strategies which will impact the APAC region, localising and enhancing where needed | - Tracks overall effectiveness of marketing programs, demonstrating ROI and recommending tweaks or adjustments to improve results based on intuition, experience and data. Owns and is responsible for the implementation of assigned projects, including but not limited to, media strategy and planning, budgetary recommendations, creative requests, email automation strategies, execution, performance benchmarks and overall project deadlines | - Develops and manages stakeholder relationships and expectations, including sales team and channel partners, to ensure timely completion of projects | - Miscellaneous duties as assigned, including attending trade shows |
Based in Hong Kong, you will be responsible to drive Greater Chinarevenue sales across all ISC2 products: certification education, exams and webinar sponsorships. In your capacity as Account Executive, Greater China you will work with the APAC Associate Director of Business Development, to manage and grow business relationships with large enterprises, local government agencies and channel partners.
Responsibilities
- Meet and exceed annual revenue target | - Develop and execute a territory strategy focused on enterprise and strategic accounts in the greater China region. | - Work with Channel Partners to build in-regionpresence and drive revenue growth. | - Engage with key stakeholders in market to position ISC2 as a credible partner in workforce development initiatives. | - Identify and develop new accounts while growing engagement and business from existing accounts. | - Work with internal teams from marketing, sales operations and customer experience teams to drive customer adoption and satisfaction. | - Using Salesforce CRM, maintain a pipeline of sales opportunities and move them through the sales funnel at sufficient size in number and value to meet your quarterly and annual quotas | - Prepare and deliver weekly, monthly and quarterly progress reports | - Collaborate with sales teams across the organization to support and grow key global accounts. | - Support ISC2 presence at industry events | - Demonstrate commitment to valuing diversity and contributing to an inclusive working and learning environment | - Perform other duties and special projects as assigned